Media & Creators: Why Owning Your Voice Matters

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Today almost anyone with a smartphone can become a creator.

But being able to create content and being able to control your content are two very different things.

Welcome to Media & Creators.

Here we will examine the rapidly changing world of independent media, podcasting, streaming television, online radio, social media, artificial intelligence and digital content creation.

We will also discuss something increasingly important:

Ownership.

Creators often spend years building audiences on platforms they do not own.

The platform controls distribution.

The platform controls the algorithm.

The platform controls monetization.

The platform controls the relationship with the audience.

That doesn't mean creators should abandon major platforms.

It means creators should understand the difference between using a platform and building your entire business on one.

Questions Creators Should Ask

Who owns your audience relationship?

Can viewers find you somewhere besides social media?

Do you have your own website?

Do you have an email list?

Who owns your original content?

How diversified is your distribution?

What happens to your business if one platform changes its policies tomorrow?

Media & Creators will examine those questions and many others.

We'll talk about podcasting, streaming, creator monetization, independent distribution, artificial intelligence, censorship concerns, algorithms, music distribution, video platforms and affordable technologies that allow independent creators to compete.

Because creating content is only part of the journey.

Building something you control may be even more important.

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